Post Launch

Want to know some tips and tricks on how to market your sessions and keep growing your community of players? Check out the guides on how to do so using different channels!

Primary Marketing Channels

Here are the marketing channels that you should primarily focus on.

  • Request Material

    Rabble HQ can provide you with a range of physical marketing materials such as flyers, posters, business cards and banners. Just request what material you'd like and we'll send you a custom design!

  • Print Material

    After you've received your custom designs from us, you can go ahead and print them from a local print shop of websites such as Vistaprint or Helloprint.

  • Distribute Material

    Once you've received your printed materials you can start to distribute them in locations such as:
    - gyms or leisure centres,
    - cafes or other local businesses that your target audience may frequent.
    Remember to give out flyers to players who attend your sessions! Tell them to inve their friends to your upcoming session and give them referral discounts to help grow your community of players!

Secondary Marketing Channels

Keen to grow your community of players even more? These are some additional channels that you can try pursue to get more players to join your sessions. Good luck!
After the launch of your first session it is essential to increase your marketing efforts to continue to grow your Rabble community and maintain your existing followers. You can do this by following the below steps:

Before Session:

  1. Create a facebook event for your session
  2. Contact everyone who said they were interested in your fb event
  3. Contact everyone who said they were going to your fb event
  4. Ask these people to share the event on their own timelines
  5. Get the venue to promote your session (email, leaflets)
  6. Advertise your sessions on meetup.com
  7. Contact everyone who engages with your session on meetup.com
  8. Join local facebook groups, share the event and discuss rabble
  9. Create a closed group on facebook and invite all the attendees and 'interested' people
  10. In the closed group share information, ask questions and invite members to social meet ups post-session

At Session:

  1. Record how many people came and their contact details 
  2. Was the session free/how many of them paid
  3. Have a banner/sign for passer-by (cheap DIY white foamboard with writing)
  4. Tell everyone about the referral scheme - "if you bring a friend you both get that session free"
  5. Ask which platform they came from (fb, meetup, personal connections)
  6. Invite people to the social after the session
  7. Give them leaflets to hand out (referral)
  8. Ask for feedback on time/location
  9. Take a photo/video to highlight how fun the session is

After Session:

  1. Contact everyone who went
  2. Contact everyone who was 'interested/going' but didn't go
  3. Incentivise to post review
  4. Tell these people to join your closed fb group
  5. Promote the referral scheme in your closed group

(contact = email, text, social media)