Marketing Your Rabble Sessions
Primary Marketing Channels
Request Material
Rabble HQ can provide you with a range of physical marketing materials such as flyers, posters, business cards and banners. Just request what material you'd like and we'll send you a custom design!
Print Material
After you've received your custom designs from us, you can go ahead and print them from a local print shop of websites such as Vistaprint or Helloprint.
Distribute Material
Once you've received your printed materials you can start to distribute them in locations such as:
- gyms or leisure centres,
- cafes or other local businesses that your target audience may frequent.
Remember to give out flyers to players who attend your sessions! Tell them to inve their friends to your upcoming session and give them referral discounts to help grow your community of players!
Request Page Set Up
If you've decided to list your Rabble sessions on MeetUp.com, let us know and we'll create a page for your sessions. This will include a header photo and a description of your session.
Once this is done, you'll co-run the account and be able to list your sessions, which will be listed as 'meetups'.List Your Rabble Sessions
When listing your Rabble sessions, make sure you add a description of each session, telling people what you'll be doing and what games you'll be playing. This will get people excited!
You can also set up a recurring weekly event, for the same time and location. If you're planning on running more than one session a week, you'll need to create another session and also set it as recurring.Engage With Members
As a starting point you can invite people you know to 'Join' your meet up and attend one of your sessions. Sessions that have a lot of people listed as attending will be more attractive for others to join!
MeetUp also allows you message everyone who joined your group. We recommend sending everyone a message a week and day before an upcoming session. Make sure to follow up to people who've attended a session by thanking them and telling them you hope they'll come back for more!
Secondary Marketing Channels
Research & Reach Out
You'll most likely be able to find local community clubs through Google, social media platforms such as Facebook or even your friends!
For example, you could search for social clubs such as walking groups or mum groups in your location on Facebook. Ideally, you'd join that group and talk to its members about Rabble and invite them to join one of your sessions!Maintain Relationship
Maintain and further develop any positive relationship you’ve created with any of the social clubs and their members. If you felt that you didn’t have enough positive responses, you could start the process all over again by researching other social clubs and contacting them!
Research & Reach Out
Look up some local event listing sources such as TimeOut. Sometimes local newspapers also have an event listing section. After having made a list of potential sources, contact them and inform them on the details of your session. Tell them what Rabble is, what your session consists of, and when and where you’re planning on doing it.
Maintain Relationship
If you managed to successfully get your Rabble session listed as an event on some local sources, make sure you maintain a relationship with them. Update them on the success of your frst session and contact them every once and again to get your events listed again.
Welcome
Click the button below to post to Facebook, letting people know what Rabble is. We have also provided a message you can copy and use in your post.
Getting you started
To enable you to hit the ground running we’ve create a marketing guide that encompasses a range of marketing techniques that should allow you to become a successful Rabble instructor.
Your network (friends/family/colleagues) are all people who are mostly likely to come as they already know you, and you do not need to build the same rapport with them as you do new people making them an easy first option.
1) Network
Contact at least 10 of your network letting them know about your new Rabble venture and getting them to confirm their attendance at your first Rabble sessions.
2) Update
Keep these individuals up to date with your Rabble happenings and make any other friends who would be interested aware.
3) Spread the Word
Your network can help you spread the word by notifying their friends of your venture, whilst also sharing your Facebook posts.
4) Facebook
On the confirmation of your launch date, and creation of your Facebook event by Rabble HQ, get all of your friends that you have contacted to click going on the event.
We will create a Facebook page and launch event for you, which will be linked to our main Rabble HQ page. The content that we post will filter through to your page making it look active. However, there are plenty of things that you need to do to ensure that you use this to its maximum potential.
1) Share
Firstly, you should share the general Rabble template on your personal Facebook page tagging at least 5 of your friends. Do this as early as possible to start to increase Rabble brand awareness.
2) Reviews
Get your friends to share your Rabble posts and write a review on your Rabble page once it is created.
3) Post
Join as many local Facebook groups as you can in preparation for posting and advertising your Rabble site. Your target demographic will determine which groups are best but, in general, fitness/running/community/mums/social/Spanish/French all tend to be good groups to target. Once accepted into the groups, post the supplied template. It is also a good idea to message key figures from the group introducing yourself and inviting them along for free.
4) Launch Event
Once your Facebook launch event is created, share it and tag everyone you have mentioned it to so far plus 5 new people who you have not been able to contact yet. You can use the relevant template if you find it helpful.
5) Message
Message all Facebook attendees, whether they are going or interested, using the template supplied. This will engage with them on a more personal level and increases the chance that they will attend.
6) Content
Although our content will be filtering through to your Facebook page it is important that you personalise your page and launch event to keep people enticed and interested. This can be from our Rabble brand material but you should also include some of your own, e.g. photos of your location and Rabble merchandise.
1) Leaflets
You should download our leaflet templates so that you can personalise them. We recommend that you add a free play offer with an end date, e.g. 'Use the code FREEPLAY to get your first game free. Offer ends X date.'
Note, you will have to set a FREEPLAY code up on your MakeSweat.
2) Custom Flyers
Print your custom design from a vendor of your choice. You can get them delivered by the company but if you want a cheaper option use an online vendor such as Vistaprint with the following: 'vertical, no fold, DL, standard, matte - 1000 flyers = £29.99.'
3) Distribution
You should now distribute your flyers in the following locations:
a) the area surrounding your pitch/venue
b) local gyms/leisure centres
c) social clubs/village halls
d) cafes/pubs.
We suggest doing several rounds of distributing flyers for optimal results.
4) Promotion
You should also print another batch of flyers to hand out to your Rabble attendees. This should contain information telling them that they can get another session for free, by using a referral discount, if they bring a friend to the next session.
Note, you will have to set a REFER1 code up on your MakeSweat.
1) Local Promotion
You should look into contacting local listing and media outlets as these can be a great way of increasing brand awareness and promoting yourself locally. Both online and traditional forms of media should be utilised.
2) Contact
Top 10 things to do in your area, TimeOut and your local newspaper are usually the best options but we advise against paying for advertising. Please see our template for what to message them with. You should also follow up if they have not replied to you, emphasising the success of your class with the hope that this will increase the likelihood of response.
3) MeetUp
If you are in an area of high density/high population then the application ‘MeetUp' can be a great mechanism to attract new players. If you are interested in this, then your launch buddy can help you set up the page to maximise its effectiveness. Please note, there is an additional cost to this app.
Once set up it is essential that you are active to increase your chances of success. You need to start by inviting people to join and attend your sessions. You then need to message everyone and post regular events to ensure maximum attendance. Be aware, people will turn up without booking through your webpage so make sure you let people know at their free session what the following process will be.
4) Referral
Create a comprehensive referral scheme to help grow your network organically. Do this by creating a free pass valid for one game on MakeSweat with the code REFER1.
Once set up let your attendees know that they can get another session for free if they bring a friend back, share your Rabble events or write you a review. This is a great way to grow so really push it hard.
Use this checklist to ensure that you have completed all the necessary marketing steps in preparation for launching your very own Rabble site. Mark each section as complete on accomplishment of the task. All steps can be viewed in more detail in the series of emails you should’ve received from your launch buddy. If you are having trouble with anything or find anything unclear, please contact your launch buddy immediately.